Sales Manager DACH and Eastern Europe

Our client is a young and dynamic Belgian family business specialized in the production of high quality potato and corn chips and snacks. In 20 years’ time they have managed to grow to a turnover of 170 mio euro and more than 340 enthusiastic employees. Meanwhile, the company has become one of the major players in the European potato chips market.

Production is characterized by state-of-the-art machinery. Each year investments are made in further expansion and new machines.

The main markets are Europe, but the export market is also growing considerably. Today they are looking for a Sales Manager for their further development in the German speaking countries.

Description de la fonction
  • As Sales Manager Central and Eastern Europe, you are responsible for defining the short and long-term sales policy for your region in line with the strategic business objectives. The turnover of your product portfolio in these countries is today about 6 mio euro. However, the potential is much greater. We expect you to map out the market and systematically expand it.

  • The end customers are situated in the retail sector. Some are supplied directly, others via distributors. You will develop your market. You will be the important international liaison between the parent company, the customers and production.

  • You identify and listen to the needs of your customers. Taste, content, packaging are important elements that play a role in purchasing behavior. You manage the product range per customer in function of profitability and commercial KPI's. You analyze their results and market data to optimize their product range and plan new introductions.

  • In consultation with the commercial management you are responsible for determining the price policy and strive for an optimal ratio between cost and turnover.
  • You maintain the existing customer relationships. In addition, you actively search for new market opportunities.
exigences de l'emploi

• You combine a higher education (Master) with at least 5 years of commercial experience.

• Experience in food and retail are strong assets.  Preferably you have worked in Private Label sales before and are familiar with the tough price negotiations this implies.  Cents do make a difference and negotiations are tough.  You need to be a sort of street (price) fighter in a sense and not afraid of unavoidable confrontation.

• You are willing to travel up to 30% of your time. For the remainder of the time, the company prefers working from their offices, but it is possible to work 1-2 days/week out of your home

• A good knowledge of the German language is indispensable.

• You combine a well-developed analytical mind with a high performance drive, high autonomy and an entrepreneurial attitude.

• Clients admire you because of your strong relational account management skills.

• As a strong manager and coach you radiate a natural authority and you know how to influence and motivate others through your experience and knowledge.

• Because of your no nonsense approach and pragmatic attitude, you fit best within the dynamics of a family business.

• Finally, you preferably live at an easily accessible distance from the company, located in West-Flanders


A challenging, longer term assignment for an Independent Sales Manager, with an initial period of Interim Management of at least 6 months.  The daily rate will be situated between 550-600€.

définition organisationnelle et ministérielle

You will be reporting to the Commercial Director Private Label.  The PL division accounts for around 70% of total sales of the company.

Avez-vous des questions?

Patrick Michielsen Partner